It's about Sony Walkman

During one of my holiday trip, I did a transit at Singapore's Changi airport. In the airport, I have a chance to going around and I happen to pass by a Sony shop. Here I see the normal array of Sony's product such as Vaio laptop, Handycam, SLR, camera. What really caught my attention was the showcase of Sony Walkman products. Yep, it's product in plural. Sony has been known for its breakthrough on portable audio player with Walkman. You can consider Walkman as IPod of the past.

Nowadays, people only use Ipod. even I have IPod. But by looking at Sony walkman products, I begin to realize that Sony is trying to go head on head with Apple. I have to admit that IPod design is not so interesting anymore,t he same circular slider, the same style. But Sony Walkman has a lot of varieties of design. Take a look at this small one. this walkman is thin and small

And also these two, one with big screen made for video, and one looks like a USB drive. The one like USB drive in my opinion is suitable for girl.

I think Sony did quite good job with the Walkman. In Taiwan, Sony even made a love song which is used as advertisement for Walkman. Sony hired two famous moviestar which are idolized by the youth in Taiwan. Here is the video, the title is "Wo hui hen ai ni" which means "I really love you"

Actually, Sony has the ability to go head to head with Apple. What they did with the commercial was a huge success. Here, we can see one of the marketing strategy where we tried to embrace the society by using medium which is familiar for them. Taiwanese youth always like to listen to love songs. It can be seen by the amount of such love songs produced every year. By understanding the local situation of specific country, Sony can boost sales in that specific country. What they need to do is act upon it. Maybe Sony can learn from Coke and their effort to commercialize Coca-Cola Zero around the world. Just like KFC and McDonald, each of their restaurants in the whole world are customized according to local taste. McDonald sell Fried Chicken in Indonesia, while KFC sells porridge in China. I don't need to tell the CEO of Sony about this but approaching the audience/customer with local contents is the receipt of success for company that established worldwide.