This morning when I woke up, I stumbled upon a video in youtube titled "Welcome To Beijing". I guess this is a promotion video used by Beijing in the time of Beijing Olympics 2008. "Welcome to Beijing" literally translated in Chinese language is "Beijing Huang yi ni" which you will heard throughout the video. While hearing it, I can get a strong feeling of Beijing inviting people to come and enjoy the culture and heritage of the land. Diverse people being shown in the video, and places, with a nice jingle song. You can see the video below, it's quite long though... :)
Having seen about this, I thought about Indonesia. Do Indonesia have such an AD??? Searching a bit, I found the a video about Indonesia that runs around 9 minutes, and It's really beautiful. The slogan of Indonesia Tourism 2008 is "Ultimate in Diversity". If you are curious, you can watch the video here:
So Indonesia also have a campaign to visit the country, but why the tourism of Indonesia is not going so well.... The only places where we see a lot of foreigner is only Bali. We rarely see one in other island such as Java and Sumatra. I live in a big city in Central Java, Semarang. So If the foreign tourism is blooming, I should notice that there are more foreigner to be seen in the city, but the fact it's not. Perhaps Indonesia has no budget to advertise itself abroad. Having living in the Netherlands for 5 years, I never see for even once, a TV ad about Indonesia, while I have seen ad for Singapore, Malaysia, and Thailand for many times. Seriously, Indonesia is a beautiful country. It worth a visit because it's different from the rest of Asian country. It's not like China, not like Thailand, not like Malaysia. Indonesia is a culture heritage on its own that dated back to the 5th centruy.
Goverment should do something to increase exposure of Indonesia in outside world, and also increase the information infrastructure so foreign tourist can easily found its way in Indonesia. What makes me sad is the 1 minute TV ad about Indonesia, which is a cuts from the 9 minutes version. It shows nothing at all about the diversities. In place of that, it shows mostly about how modern Indonesia nowadays... that's pretty sad in my opinion. Foreign tourist is not interested on how modern we are now, but how cultural we are. You can see the ad here:
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