It's about Idea - Business 101 part 1

I consider ideas as God's gift to human. We human have the capability to dream. And this dream in turns gives birth to idea. We encounter ideas in our daily life. The most fundamental ideas that we experience everyday are the way we solveproblems. We need idea to go through daily problem, and from idea we can also make something out of it. Great idea canbe a beginning of good business. Innovative idea can be the beginning of innovative business. In my point of view,innovative business has the advantage of gaining fast market share. Take for example Apple's IPod. When it was first introduced, there are no MP3 player with such sleek design like IPod. In no time at all, millions of IPod were sold world-wide.

My friend told me a story once about how he started a fitness centre. He has this creative idea to put high tech equipment in his fitness centre. The intention of this equipment is not for eye-candy, but rather to assist people better in their training program. According to him, there are three things people need in order to succeed in making business. number one is IDEA itself, number two is money, and number three is marketing. All of these three aspects are unseparated from each other.money and marketing without idea would means burning all your bucks. the same with idea and marketing without money, your idea will not take off from the ground.

So everytime you have idea for a good business, always follow it by assessing the financial aspect. There are a lot of ways to get money for your business, for example from family, bank loan, and investors. Bur rather than looking for investors first, you should before hand know your financial needs. Then know your target. Target determines the way you do marketing.If you do a good assessment of your target, it can make a LOT of difference on your advertisement budget. For example,if you have an online webshop, you will not consider to advertise in the television for start, eventhough you have big startup capital. Instead, you can do your advertisement in the web since people in the web is your target market. For consumer electronic, it is inevitable to do TV advertisement because your target are as much people as you can get.

So, that was basically the beginning of business in my opinion. This blog entry will follow few next coming articles of business 101.It will be more focused on web business and combined with few insight on non-web business. The next article will be about how you give shape to your business and bring them into reality ;)